Richie McCaw “Beats” film

A few weeks back I was the D.I.T. for the Queenstown shoot of what I thought was a 60 second TVC. On the day I was fairly swamped with media from multiple cameras, and now that this 3 and a half minute long “viral” short film has been released I understand why – it’s epic!

The big man himself was fresh off a plane from scoring the match winning try against South Africa and it was a freezing winters day, but as you’d expect, Mr McCaw was friendly and chatty to the crew and extras – a total pro.

I suspect it’s more Dire Straits than Dr Dre on Richie’s training playlist though!

I hope all that extra training he did running up Queenstown hill and at our local gym helps bring the World Cup home again.

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