Ultimate Hikes | Brand film 2020

Ultimate Hikes operate guided hikes on the world famous Milford and Routeburn Tracks. They asked Storyworks to pitch a concept for an aspirational brand film and also individual product films that give clients a sense of each trip.

As well as showcasing the incredible landscapes, we wanted to express the inner journey of a hike through one of the most spectacular places on earth. How it makes you feel. How it opens your heart and mind.

We were on track for 4 days carrying all our equipment and with cameras in hand the whole time. It was a logistically challenging shoot as the tracks had suffered serious damage during a huge storm in February and we shot this in March just before the country went in to lockdown and the tracks closed for the season.

The owner of the company took the time to write us this fantastic testimonial…

” I have seen the final brand and Milford Track product videos produced for Ultimate Hikes and would like to take this opportunity to tell you that I think they are both excellent.

You have kept closely to the original brief and shown a real understanding of the product and service we offer and our company values. the videos are both informative and inspiring, providing the point of difference we asked for.

The Ultimate Hikes team appreciated your work ethic on the shoot, and your communication throughout the process. The quality of the material produced, and the post-production speaks for itself.

Given the major obstructions imposed by the pandemic on the shoot itself, and the early closure of the season, the outcome is outstanding.

Congratulations on a job well done and we all look forward to working with you again.”

Sir John Davies | Owner of Ultimate Hikes and NZSki

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